Technology changes fast, and website design trends in 2022 have no difference either. Design elements and website features that were once modern and innovative may have become boring, overdone, and cliched in recent years. As per Lia Infraservices — the Leading Web Design & Redesign Company in Chennai and the popular UI UX Design Service in Chennai, the last thing you can expect when people arrive at your site is to lose conversion because your website looks outdated or ignores critical web standards.
Lia Infraservices — Professional Web Design & Redesign Company in Chennai keeps up with all the latest website design and development trends to create highly functional, easy-to-use websites that perform well and look fantastic.
We want to share some of the latest innovations, digital technology trends, standards, and forecasts of the Website Design Trends in 2022.
Website Design Trends in 2022:
There will always be aspects of web design that are never going away:
a) user-friendly navigation,
b) data security,
c) fast load time, etc
However, you can keep your site at the forefront of design and search engines by adding some of these innovative website features and elements.
1. Bold Colour
Colourful minimalism goes hand-in-hand with one of 2022’s most prominent website design trends 2022 : Colour, Bold, bright, saturated colours help your brand stand out from the soft neutrals that many companies have chosen over the past few years.
2.Website Load Time and Page Speed
One of the most important web design standards is ultra-fast load time. Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better.
Website performance has a direct impact on a company’s bottom line. Pinterest reduced perceived wait times by 40%, and this increased search engine traffic and sign-ups by 15%
3. Smart Content Load:
There are many different ways to develop smart websites that download only the content that you see and need.
Lazy loading and infinite scroll are not brand new technologies. The top social networks have been using this for years, especially when it comes to infinity scroll. The approach is also popular with long (one) page websites.
All websites should consider how implementing one or two technological approaches might help them outrank or outperform their competition.
4. Personalised Content According to Your Geolocation and Browsing History
It’s no secret, most advanced websites track your browsing history and know our locations. But cutting edge web agencies will advise their customers to display dynamic content, content based on past user behaviour, or what we know about a user.
5. Progressive Lead Nurturing Forms Integrated
Online lead generation forms are one of the most important elements of a marketing website. We want to get to know a lot about our website visitors, but we can’t ask too many questions at any particular time. We place progressive/dynamic contact forms on the landing pages and display fields according to the lead’s journey.
Chatbots are another feature that has been popular for a few years and will continue to be relevant in 2022. As artificial intelligence and machine learning continue to get more sophisticated, we expect to see chatbots become the norm for simple customer service requests and “personal shopping”.
Adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them.
Examples of interactive marketing include:
- Assessments like quizzes
- Polls and surveys
8. Micro Interactions
On a website, micro-interactions are small animations that offer subtle feedback to users. We’re all used to seeing a link change colours when a user mouses over it. With the focus on micro interactions, that same experience might be given more attention to stand out a little bit more. Such as having the mouse course change into a different image depending on the link it is hovering over.
9. Micro Animation
As you might have guessed from the name, micro animations are small animations. But in this case, small doesn’t mean insignificant. Micro animations are extremely helpful when it comes to guiding users through their interactions with your website.
10. Organic Shapes
Geometric shapes were a big website design trends in 2020, but in 2022, it’s all about organic shapes. Organic or fluid shapes are anything that doesn’t involve straight lines. Think of the shapes that happen in nature, like hills, the edges of a lake or river, and how they are asymmetrical and winding.
Fluid shapes are a great way to break up sections of a website without harsh lines or angles. They’re also great to use in the background, like how Android uses circles behind products on their homepage
Website Design Trends in 2022 — final Take Away
The global pandemic and resulting lockdowns have brought huge cultural and societal shifts that have reverberated everywhere and that very much includes the world of web design.
It means that web designers now need to put much more emphasis on elements like loading speed, interactivity, safe browsing and visual stability, or you see your client quickly see their sites disappear from the first page of Google.