How to Add Google Analytics Tracking Code to Your Website?

  1. Understand the keywords the visitors used to find your site
  2. The time spent on your site and the bounce rate.
  3. Track the visitor’s journey throughout your website.
  4. The number of users filled up the signup form, requested for a free demo or subscribed to your newsletters or the blog updates, shopped, engaged or tracked all other forms of conversions.
  5. Find the Traffic sources — Paid/Organic Traffic, from different Search Engines, Social Media Platforms, and reference sites.

How to Create a Google Analytics Account?

  • Sign in to your Google Account
  • Head to Google Analytics and click the button “Get Started”
  • Create a recognisable account name
  • Select your preferences on Account Data Sharing Settings and click Next
  • Make sure the Website URL is selected and click Next
  • Complete the Property Details ( choose your Industry & Time zone) for your account and website and click Create
  • Read and accept the Terms and Conditions provided

Steps to Access Google Analytics Tracking Code to your Website?

Step 1: Log into your Google Analytics account and click ‘Admin’ on the upper right-hand side of the page.

Where to add the Unique Tracking Code?

Once the Unique tracking code for your domain id is obtained.

Ensure Proper installation of Google Analytics Tracking Code to your Website:

Few hours after set up, Verify the proper installation of the Google Analytics Tracking Code to your website. In general, Google takes 24 hours to update its report. So, it is advised to give it some time to install your tracking code.

What does the Status mean?

* Tracking Installed: You will see the “tracking status information” as “Tracking Installed”, then you have made it successfully.

The best alternatives for Google Analytics in 2021:

Do beyond Google Analytics


Be it a Google Analytics tool or Any other Non GA tools, the purpose of adding a Google Analytics tracking tool to your website is to identify and understand where your website visitors are from and what are they doing on your website. This will help to take better marketing decisions to drive data-driven Digital Marketing campaigns in Chennai.



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